Social media dominates today’s marketing landscape. Platforms like Facebook, Instagram, X, YouTube, and TikTok are often heralded as the holy grail of engagement. Even emerging platforms like BlueSky and Spoutible are vying for attention. So, why am I singing the praises of email marketing instead? Social Media: A Limited Reach While social media is essential, … Read More
Author: Brian Opyd
Why You Should Utilize Marketing Experts to Grow Your Business
As a business owner, you know that marketing is essential for success. It can be hard to know how to best reach your target audience without the help of experienced professionals, however. Working with a marketing agency is a great way to maximize your potential and take your business to the next level. The La … Read More
Community Connections: A Fun Guide for Local Seniors.
by Nancy Cummings of the La Grange Business Association Spring is the perfect time for seniors to get out and discover the refreshing social opportunities that are easily accessible in our community. Staying socially engaged is important for all of us, but it’s even more important for seniors who can be susceptible to social isolation. … Read More
New Year’s Resolution: Making Change Easier
from ENERGETIC INTENTIONS It’s the new year and many of us have set New Year Resolutions; “I’m going to lose weight,” “I’m going to stop smoking,” “I’m going to get out of debt,” etc, etc, etc. I have set those New Year’s Resolutions many, many times, and I would guess, like many of you, ended … Read More
What Makes Planning Work?
“There are dreamers and there are planners; the planners make their dreams come true.” – Edwin Louis Cole I recently conducted a planning session with a Board of Directors, representing many years of experience leading organizations across multiple industries. I began the session by asking “what makes planning work?” They were quick to respond and reach … Read More
Make your database work for you. Better data management will give you more time to develop your small business or nonprofit.
by Meg Kreikemeier, owner of 488 Park Consulting It’s the beginning of the year and a great time to audit your systems and decide if you need to update them. As a small business owner or nonprofit director, ask yourself these questions. Are we gathering all the information we need to serve our customers/clients? Can … Read More
The Power of Art: How I Step Off the Grid on a Daily Basis.
by Cheryl Vargas of Studio 928 How do I take a break? I schedule a 10 minute meeting with myself, by making time for art. The moment I pick up a pen, pencil, marker, watercolor pen, a soft pastel chalk or a paint brush, my mind forgets everything that exists externally in my world. I … Read More
Businesses Required to Check Proof of Vaccination
On Dec. 23, 2021, the Cook County Department of Public Health issued Mitigation Order 2021-11. This order becomes effective on January 3, 2022, and applies to all communities in suburban Cook County (with the exceptions of Chicago, Evanston, Oak Park, Skokie, and Stickney Township who each have their own certified public health department). Order 2021-11 … Read More
Maintaining Self-Care as Families Return to Work & School
As more people return to the classroom and the office this fall, anxiety levels may be running high after being indoors and mostly away from others for so long this past year. While everyone tries to get back in the groove of their routines, practicing self-care with natural products that are good to your body … Read More