Marketing is changing fast—and for Brian Opyd, founder of Optimuse, that’s a good thing.
As a marketing strategist and longtime LGBA member, Brian has seen firsthand how AI tools like ChatGPT, image generators, and automation platforms are making it easier for small businesses to work smarter. “I use AI every day,” he says. “It saves me hours of time and helps me stay consistent across email, social media, and client projects.”
At Optimuse, Brian helps other businesses build systems that make marketing more efficient. Whether it’s using AI to brainstorm blog topics, write compelling subject lines, create graphics, or automate follow-up emails—he’s walking the walk and teaching others how to do the same.
Some of his favorite uses for AI tools include:
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Quick content drafts – AI can produce a first pass at emails, blog posts, or social captions.
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Headline testing – Try different variations of subject lines or ad copy in seconds.
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Social post generation – Get help rephrasing and repackaging content across platforms.
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Automated responses – Use AI-integrated tools to personalize lead follow-ups at scale.
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Idea expansion – Turn a rough outline into a full-blown campaign plan.
“The key,” Brian notes, “is to pair AI’s speed with your own expertise. AI isn’t replacing creativity—it’s accelerating it.”
Want to learn how to apply these tools to your own business? Brian is happy to share how Optimuse helps companies turn AI into an advantage.
👉 Get in touch with Brian at Optimuse.co to explore how automation and AI can level up your marketing.