Your Best Marketing Asset is Your List (or Lists)
Social media dominates today’s marketing landscape. Platforms like Facebook, Instagram, X, YouTube, and TikTok are often heralded as the holy grail of engagement. Even emerging platforms like BlueSky and Spoutible are vying for attention. So, why am I singing the praises of email marketing instead? Social Media: A Limited Reach While social media is essential, … Read More
Why You Should Utilize Marketing Experts to Grow Your Business
As a business owner, you know that marketing is essential for success. It can be hard to know how to best reach your target audience without the help of experienced professionals, however. Working with a marketing agency is a great way to maximize your potential and take your business to the next level. The La … Read More
Community Connections: A Fun Guide for Local Seniors.
by Nancy Cummings of the La Grange Business Association Spring is the perfect time for seniors to get out and discover the refreshing social opportunities that are easily accessible in our community. Staying socially engaged is important for all of us, but it’s even more important for seniors who can be susceptible to social isolation. … Read More
What Makes Planning Work?
“There are dreamers and there are planners; the planners make their dreams come true.” – Edwin Louis Cole I recently conducted a planning session with a Board of Directors, representing many years of experience leading organizations across multiple industries. I began the session by asking “what makes planning work?” They were quick to respond and reach … Read More
Make your database work for you. Better data management will give you more time to develop your small business or nonprofit.
by Meg Kreikemeier, owner of 488 Park Consulting It’s the beginning of the year and a great time to audit your systems and decide if you need to update them. As a small business owner or nonprofit director, ask yourself these questions. Are we gathering all the information we need to serve our customers/clients? Can … Read More
The Power of Art: How I Step Off the Grid on a Daily Basis.
by Cheryl Vargas of Studio 928 How do I take a break? I schedule a 10 minute meeting with myself, by making time for art. The moment I pick up a pen, pencil, marker, watercolor pen, a soft pastel chalk or a paint brush, my mind forgets everything that exists externally in my world. I … Read More